The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Other Interactive Media - Single
MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
IKEA e-folder
Agency: Laboratory Ideas Kft. / Budapest
Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA
Agency: National Film Board of Canada / Montréal
Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
31 Days of Oscar
Agency: 1 Trick Pony, LLC / Hammonton
Client: Turner Classic Movies Category: Interactive Advertising / Other Interactive Media - Single
Mitsubishi tackles the World's Most Dangerous Road
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors North America Category: Interactive Advertising / Other Interactive Media - Single
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg Category: Interactive Advertising / Other Interactive Media - Single
Music MoodBox
Agency: DDB Singapore / Singapore
Client: StarHub Pte Ltd Category: Interactive Advertising / Other Interactive Media - Single
Kokanee Mountain Cans
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: Interactive Advertising / Other Interactive Media - Single
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Interactive Advertising / Other Interactive Media - Single
Quicar, the Volks Campaign
Agency: kempertrautmann gmbh / Hamburg
Client: Volkswagen AG Category: Interactive Advertising / Other Interactive Media - Single
Xperia Studio
Agency: LBi US / New York
Client: Sony Ericsson Category: Interactive Advertising / Other Interactive Media - Single
BBC Philharmonic Maestro
Agency: magneticNorth (mN) / Manchester
Client: BBC R&D, North Lab Category: Interactive Advertising / Other Interactive Media - Single
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Other Interactive Media - Single
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Single
Intel: The Escape
Agency: Tribal DDB Hong Kong / Hong Kong
Client: Intel Asia Pacific Category: Interactive Advertising / Other Interactive Media - Single
BlueMotion Roulette
Agency: Try/Apt / OSLO
Client: Volkswagen Category: Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12039N
Award:
2012 Interactive Silver Pencil
Agency:
DDB, Paris / Paris
Client:
MINI France
Title:
MINI Maps
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12040N
Award:
2012 Interactive Silver Pencil
Agency:
TBWA / London
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12041N
Award:
2012 Interactive Bronze Pencil
Agency:
Laboratory Ideas Kft. / Budapest
Client:
IKEA Lakberendezési Kft.
Title:
IKEA e-folder
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12042N
Award:
2012 Interactive Bronze Pencil
Agency:
National Film Board of Canada / Montréal
Client:
National Film Board of Canada
Title:
BLA BLA
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12043N
Award:
2012 Interactive Merit Award
Agency:
1 Trick Pony, LLC / Hammonton
Client:
Turner Classic Movies
Title:
31 Days of Oscar
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12181N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors North America
Title:
Mitsubishi tackles the World's Most Dangerous Road
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12182N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12183N
Award:
2012 Interactive Merit Award
Agency:
DDB Singapore / Singapore
Client:
StarHub Pte Ltd
Title:
Music MoodBox
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12184N
Award:
2012 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
Labatt Breweries of Canada
Title:
Kokanee Mountain Cans
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12185N
Award:
2012 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12186N
Award:
2012 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Volkswagen AG
Title:
Quicar, the Volks Campaign
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12187N
Award:
2012 Interactive Merit Award
Agency:
LBi US / New York
Client:
Sony Ericsson
Title:
Xperia Studio
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12188N
Award:
2012 Interactive Merit Award
Agency:
magneticNorth (mN) / Manchester
Client:
BBC R&D, North Lab
Title:
BBC Philharmonic Maestro
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12189N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blue Cross and Blue Shield of Minnesota
Title:
The Human Doing
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12190N
Award:
2012 Interactive Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12191N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12192N
Award:
2012 Interactive Merit Award
Agency:
Tribal DDB Hong Kong / Hong Kong
Client:
Intel Asia Pacific
Title:
Intel: The Escape
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12193N